W3C Launches New Logo, Branding Campaign for HTML5
Tuesday, January 18th, 2011
Consider my mind blown. I have to confess that I would never have thought of the W3C – a standards organization – launching a branding campaign around HTML5!
Kudos to the W3C for doing something surprising!
And something that is incredibly important… we need to promote HTML5 and all of its related standards because in that direction lies the future of the “Open Internet”. For the sake of innovation… for the sake of competition… for the sake of us all getting better services and better capabilities… we need an open Internet!
And the standards that make up what we commonly call “HTML5″ are one of the key elements of an open Interenet. So kudos to the W3C for launching this campaign… I hope that many sites will use the logo and promote the availability of HTML5-compliant sites. You can download various versions of the logo at (UPDATED WITH W3C LINK):
The page has some great links to HTML5-related resources, too. Well worth a look. You can also purchase T-shirts or request some stickers.
Also, Mashable.com had a post up this morning with comments from the designer and other information.
UPDATE: (The W3C does have the logo hosted on their website, but some of the media stories were linking to the Google App Engine site instead of the W3C site.) It seems that all the attention has overwhelmed the Google App Engine account where the logo site was served out of:

One wonders why the W3C didn’t put the logo up on their own web servers, but maybe this was faster/easier for the design firm. Whatever the case, hopefully the site will be back to being available soon…
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