Historically, partnering with a new vendor is a decision made after a significant amount of consideration due to the commitment required in becoming a partner. This commitment often means switching to an entirely different product line, retraining sales and technical resources to sell, support and develop on a new platform and can sometimes mean cutting a large check to the vendor as a partnering fee.
A business must be nimble enough that they can quickly shift directions to meet their customer’s changing needs. When these needs involve a solution the partner doesn’t already offer, an agile, flexible vendor is a key component to ensuring the partner can deliver exactly what the customer needs.
Voxeo knows that we are in the midst of a changing communications landscape and that there are fresh challenges facing businesses who want to add new and improved customer interaction channels. The days of IVR being used as a simple, “Press one, press two,” call routing system are on their way out the door as IVR can address a significant number of customer self-service needs with applications crossing over to new channels like mobile, Twitter and SMS.
A solutions provider may want to add these channels to their customer solution set, but under the old ways of partnering, would be looking at a long term, expensive commitment in working with a new vendor. Voxeo’s Referral Partner program has changed that aspect dramatically, offering a partner program without entry costs, lead minimums or sales quotas.
We know that your goal is the same as ours, which is to provide customers the best solutions to make their customers happy. When one of your customers or contacts needs a solution Voxeo can provide, you can refer them to Voxeo and determine the level of involvement you prefer to have with the opportunity. This level determines the commission percentage and allows you to refer the lead and walk away, or stay engaged and leverage our sales team’s expertise in selling multi-channel applications.
It’s a refreshing way to partner, available to you on demand and when it makes sense to bring in Voxeo’s best-in-class communication solutions.
Do you see the new partnership model as we do: Fluid and easily adaptable to individual business opportunities – or do you think there are improvements that could make this partnership model even more effective? I invite you to take a look at our Referral Partner page and leave a comment on this post with your thoughts on what the future of partnership looks like.