7 Questions About Cloud Vs Premise: #7 Can the cloud keep up with innovation?
Thursday, February 24th, 2011
Continuing the series of questions coming out of our webinar, “Best Practices in Deploying Communication Applications: Cloud vs On-Premises vs Hybrid“, let’s ask the question:
#7 Can the cloud keep up with innovation better that what you can deliver inside your enterprise?
Communications technology doesn’t stand still. Is the cloud communication provider you are considering keeping on the leading edge (or even the bleeding edge) of technology? Or are your enterprise data centers farther ahead that the cloud provider?
More to the point, when some new technology comes along, does the cloud provider have a history of rapidly making new technology available? Or can you make that new technology available faster on your own?
In my personal opinion, the cloud should be able to keep you on the leading edge of communication tech. This is to me one of the great strengths of the “cloud”… letting you play with new technologies and services, before you deploy them within your enterprise.
I’ll give you two examples from Voxeo’s history. Back in August 2009 when we added text messaging (SMS) and instant messaging (IM) to our hosted cloud, we made it so that with a change of a button within a web interface a voice app could also become a text messaging / IM app:

Beyond changing that button and confirming the application file you wanted to use for text messaging, that was all you had to do. The cloud just brought this capability to you.
Similarly, when we added support to Tropo.com back in March 2010 to create Twitter applications, it was again with a very simple addition of a web form:

Click the link, go through the Twitter OAuth process and… ta da… your application is now responding to Twitter messages!
That’s the kind of innovation the cloud should be able to deliver to you… and is something to consider in the “cloud vs premise” debate… can the cloud connect you with new innovative forms of communication faster and more reliably than you can do yourself?
- Download our whitepaper “Prophecy Hosting: Hosted IVR and VoIP Services”
- Watch the webinar: “Best Practices in Deploying Communication Applications: Cloud vs On-Premises vs Hybrid”
- Contact us to learn how we can help.
Want to learn how Voxeo can help unlock your communications and deliver a better customer experience? Please contact us!
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