Today we are very pleased to announce that our IMified platform now lets you build applications that interact directly with Twitter. In fact, if you’ve already built an application (or “IM bot”) that interacts with the leading IM networks, adding Twitter support is this easy:
- Register a Twitter name with Twitter
- Add the Twitter name to your bot configuration (and go through the Twitter OAuth process)
- Start receiving and generating messages to and from Twitter
That’s it.
Everytime someone sends a “@” message or a direct message (DM) to your Twitter account, the contents of that tweet will be sent to your application. Your app can reply back with more information, or really do anything else with that data.
Why might you want to do this? As we said in the news release:
As the volume of a company’s Twitter messages grows, an application on the IMified platform can scan incoming tweets and reply back as appropriate based on information in the message, speeding up the response time and allowing company staff to focus on more detailed inquiries. As another example, companies using Twitter as a customer service channel can create an application that will respond to Twitter inquiries late at night when customer service staff are not available. Similarly an application could scan messages and alert staff via IM or other channels when certain Twitter users contact the company or certain keywords appear in tweets.
“Think of all the typical information you gather at the beginning of a customer service interaction like the user’s name, account details, or a description of the problem they are having,” York continued. “Unlike phone-based IVR where a user has to work through menus, Twitter and other short-message communication services enable automated agents to supplement human support without putting a menu barrier in front of people. Automated agents can watch both public and private/direct Twitter messages and either respond with the appropriate information or make sure the appropriate person responds to the message.”
The IMified platform also supports outbound notification via Twitter and can be linked to other business processes and systems. A library, for example, can receive a query from a user about a certain book. When the book becomes available, the application can send the user a Twitter direct message with this information. In a similar fashion, a company can create a loyalty program that alerts users when specific sales or events occur. In both cases, the application can send automated messages from the same Twitter account used by company staff so that replies can be seen and handled by staff.
We’ve seen an increasing interest by companies in adding Twitter as yet another customer service / customer interaction channel. We want to help them expand and scale their Twitter usage.
For us it is all part of our broader “Unified Self-Service” vision where you can write an application once and have that application interact with customers in whatever medium they choose to contact you. I’ve drawn it this way:
That’s the vision we’ve been building for some time now… and we’re delighted to announce the addition of one part of the social messaging part of that picture today. Now… we’re excited to see what you all will do with it!
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Lately I’ve seen a number of questions out there about “why do businesses use Twitter?” and after writing a response to someone, I decided I’d also post it here… We’ve been using 
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