Over at eComm Europe in Amsterdam yesterday, Voxeo CTO RJ Auburn did his characteristic stirring of the pot with a talk called The Rise of Real-Time Text and the Demise of Voice. The Twittersphere seemed to be quite amused by the CTO of a “voice” company saying this – an oft-twittered phrase was:
Voxeo is talking about text, not voice! Kids don’t talk on the phone, they text or IM. So the future is text.
To people reading this blog or any of our other blogs, these statements shouldn’t come as any real surprise. Today the way companies interact with customers definitely includes voice – and for ten years now we’ve helped over 100,000 developers, over 45,000 companies and over half the Fortune 100 deliver exceptional customer service over voice.
But any look at communications trends today – including our own usage as individuals – will show that we’re increasingly moving to a world in which voice is only one of the many channels that customers use to interact with you – and it may not be the preferred channel. It’s not just the fact that “Kids don’t talk on the phone” – it’s also that we as consumers/individuals don’t want to wait on the phone while a call center agent takes forever to look something up on a slow computer system. We want to multi-task… we want to get other things done. But yet sometimes we also want to just get a person on the phone.
From a Voxeo perspective, we call this “Unified Self-Service™” – the idea of developing one application and allowing customers to interact with that application through whatever communication channel they choose: voice, SMS, IM, Twitter, mobile web … whatever.
We’re not just talking about this, of course… we’ve made it real today… with our Prophecy 10 platform, with our IMified platform, with our VoiceObjects product… you can sign up for a free account in our Evolution developer portal and write a VoiceXML app that interacts with users via voice (from the PSTN, SIP or Skype), via SMS or via IM. Today. Now. It’s that simple. Or go over to Tropo.com and write your multi-channel app in JavaScript, Ruby, python, PHP or Groovy. One application – many channels.
You’ll obviously see us writing and speaking more about this topic in the weeks and months ahead. But rather than listen to us – dive in and try it out!
And in the meantime, check out RJ’s slides – they are done in RJ’s typical excellent style (and yes, he presented the 94 slides in under 15 minutes):
I’ve long been a fan of 
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