What is Unified Self-Service?

November 25th, 2009 by Dan York

Imagine that you want to expand the self-service options you offer your customers beyond simply a voice IVR system. You would like to offer your customers the ability to get information from your company via SMS from their mobile phones. Or via IM on whatever IM service they use. Or through a mobile web browser. Or through social networking channels like Twitter or Facebook. Your goal is to:

Connect your customers to the information they want over the communication channel of their choice – as fast as you can.

What do you do?

Do you…

  • Ask your web team to look at how to do a mobile web offering, find another team who can work on an IM interaction, ask your marketing team if they can handle the social channels, ask the IVR or phone team if they can look into SMS, talk to your business systems team to figure out how to give all these different offerings access to back-end databases, ask your business analysts to tie all of these into your business intelligence dashboard; or

  • Write a single application that interacts with customers across all those channels.

We know the choice we’d pick. What about you?

Now stop imagining.

This is what Voxeo allows you to do right now.

Today.

voxeo-unifiedselfservice-1.jpg

The essence of what we call “Unified Self-Serviceā„¢” is the idea that you have:

  • one application
  • one development environment
  • one set of analytics

  • many channels of customer interaction

Create you application once, using whatever tool or suite of tools you want to use – and allow it to interact with customers in whatever channel they choose to use. On the back end, have it connect into whatever analytics or business intelligence solutions you use and deliver into that system usage data across all those channels.

Better yet, take an existing voice IVR application and enable it to interact across all those channels.

Full multi-channel customer interaction using a single application – running on our either our hosted platform or on your premise. Delivering on the very real business value of:

  • Enhancing customer service.
  • Increasing customer satisfaction and loyalty.
  • Lowering customer service costs.
  • Increasing revenue.

In the days and weeks ahead, we’ll be explaining here on this site the business value of Unified Self-Service, how it has been implemented by organizations, what the view of the industry is, and most importantly, how you can get started.

Please join us in this journey – follow us on Twitter, become a fan on Facebook or subscribe to the RSS feed. It’s an exciting time… and there are exciting stories to tell … and rewards to realize.

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5 Tweets

9 Responses to “What is Unified Self-Service?”

  1. voxeo Says:

    What is Unified Self-Service? – http://bit.ly/6YLPrE

    This comment was originally posted on Twitter

  2. danyork Says:

    And thus is born… a new blog… RT @voxeo: What is Unified Self-Service? – http://bit.ly/6YLPrE

    This comment was originally posted on Twitter

  3. mheadd Says:

    This is a company that gets it! One code base, many channels. RT @voxeo: What is Unified Self-Service? – http://bit.ly/6YLPrE

    This comment was originally posted on Twitter

  4. Voxeo Talks » A Quick Look at Voxeo’s 8 Recent Acquisitions… Says:

    [...] added support for Twitter and Facebook. With IMified we delivered more of what we call Unified Self-Service where you can create one application in our hosted environment and have it interact with people [...]

  5. Voxeo Talks » Video: Dan York at ITEXPO talking about cloud, security and what’s next Says:

    [...] what’s next in communications, including multi-channel communications (a part of which we refer to as Unified Self-Service) [...]

  6. Unified Self-Service » Unified Self-Service Example: Opening up NY State Gov’t via voice, SMS, IM and Twitter Says:

    [...] the next bit I’m going to profile a number of different Unified Self-Service examples to show how multi-channel communication can help connect people with the information they [...]

  7. Unified Self-Service » Unified Self-Service: One application does NOT mean only ONE user interface Says:

    [...] when I was discussing the whole concept of “Unified Self-Service” with someone, they asked me this: I get the ROI benefits of “one application, many [...]

  8. Disruptive Conversations Says:

    Webinar tomorrow – Unified Self-Service – one app for voice, SMS, IM, web and Twitter…

    Are you interested in how you can service customer requests across all the different communication channels they might use? Do you want to give your customers a choice in the way they interact with you? Rather than requiring them to……

  9. Voxeo Talks » Voxeo’s Michael Codini in a Saudi newspaper yesterday… Says:

    [...] Emerging Technology Holding Co., a partner of ours committed to bringing speech technology and Unified Self-Service to the Middle East region. This half-page ad is 2Share’s way of thanking all the [...]

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